Our Defense solutions Services
Acquisition Life-Cycle Pathfinding
PM13 Consulting, LLC specializes in business and strategy development for companies seeking to do business with the Department of Defense. Our knowledge of defense acquisition and our connections within the military and defense industry will allow you to efficiently target the right audience with your product or service and gain traction with the relevant organizations.
Our Focus Areas Include:
- Market Assessment / Mission Analysis
- Business Development
- Introducing New Technologies to the correct influencers in the DoD establishment
Market Assessment / Mission Analysis
A Market Assessment provides insights into competitors and, more importantly, which competitors are successfully marketing and selling their products/solutions to the federal government. The Market Assessment should highlight the demand for the product, what is working, what’s not, and prospective customers. PM13s Market Assessment can answer questions:
Market Research
- What products/services are currently being purchased?
- Who are the vendors of record?
- What are the features/benefits?
- What do DoD end users see as needed technological improvements?
- What is the market opportunity?
- What potential contract purchasing mechanisms are based on program history/trajectory?
Synergistic Partnerships
- Partnerships may present themselves during the assessment, allowing for opportunities to integrate custom solutions into another system producing a new product offering.
Technology Assessment
- Evaluate company technology vs. what is currently in use and determine relevance and potential opportunities for market penetration. What development is required, or is the product/service effective as-is?
- Determine if the product requires R&D to militarize
- Determine if the product can be evaluated, tested, and sold as “Commercial Off the Shelf” (COTS)
Subject Matter Experts
- DoD Contacts on most installations and in many programs
- Access to the end-users to evaluate technologies
- Industry experts
Develop a Plan
- Product Development
- Target Marketing
- Sales Positioning
Funding Opportunities
- Federal Acquisition Regulation (FAR) contracting – established programs
- Cooperative Research and Development Agreement (CRADA) - no money changes hands but gives access to government testing and resources at no cost
- Other Transaction Authority (OTA) - faster contracting mechanism with an emphasis on R&D
Business Development
PM13 Consulting will take the time to understand your product and its unique selling features. Understand who in the DoD would benefit from your solution or service and work with you to develop a targeted marketing strategy. PM13 will strive to identify, attract and acquire new business opportunities for clients that drive growth and profitability. Our approach is rooted in the following:
- Marketing: Evaluate the product/service for potential military applications.
- Strategic Partnerships: Seek out strategic partnerships and influencers that will assist with establishing or increasing market presence within the DoD bureaucracy
- New Market Opportunities: Are there additional opportunities for your product?
Our goal is to increase sales growth, expand business through effective marketing within the DoD, and position your company to capture new and future opportunities.
Introducing New Technologies to the Government
We assist the company in explaining the product/service applicability to the DoD and how it is transitional for the developer and transformative for the user. Make clear the product/service advantages over existing systems and how they can help users in their day-to-day work
- PM13 Consulting bases its approach on customer solutions first, making sure customers understand the benefits and value of the developed solution:
- This lets customers know what the go-to-market product is available right now without asking for more development time and money
- If there are additional requirements, it allows customers to understand the complete time frame to develop instead of short spurts of development which can take years and only incrementally solve problems
- Help identify what changes are critical for the DoD
- Show how the product/service can reduce cognitive/physical burden, save time, and increase productivity
DOD Starter Kit
We provide a customized seminar, either at your location or virtually, to help get you started. There are no long-term obligations, making this a great way to investigate the world of defense.
Contact PM13 Consulting LLC today if you are interested!